No doubt about it, this is the entirely different thing to set up an online store and to optimize it for the higher conversions. E-commerce is the market is going to be saturated, and working on such market and make, a distinct place for their brand would not be as much easier as you are thinking. You have to burn on all your cylinders to move in this market.
Making little mistakes like poor conversions, non-available products, non-professionalism, badly and poor incorporated sales can make it a funeral home in a while. In this highly challenging market, absolutely there is no space for non-professionalism.
To increase your Ecommerce conversions rate, the first thing you should focus on is product pages. This is not the Google index and ranks your website and product pages, the other thing is they are giving product information to your customer. The customer that is going to buy a product from you, that is going to pay the amount to you. The product page should be simple, accurate, related and have fewer images and links. It should not be fuller like stuffy content that irritates the customer and increases your bounce rate instead of conversion.
Your product name also got so much importance, it should be related and descriptive, and the name should be able to narrate the whole story of your product, like a light at the end of a tunnel. Do not copy; be creative and simplest as much as you can. You can hire some professionals to choose a descriptive and meaningful name to glorify your Ecommerce store.
These are some more tips; you can get benefit from these mentioned tips and increase your conversion rates.
The most important tool that could double your business in a single blink of the eye is product images. If you ask me to improve one thing in your online e-commerce store, I would like to tell you, the only thing I would want to change is Images. I myself have done much shopping online, even though, I was not intended to do a shopping, just because I admire the products by their images click on the button of order.
Originally, People want to see what they are buying, many of the bloggers who are running a very successful e-commerce store recommended one thing to my many a times, to put the High-quality images. Only putting the best images would not boost your business, but the result of this one change would be impressive to you.
By making Zoomable images, you can show every angle of your product to your customer. As Steve Jobs said, “We are not selling a product, we are selling dreams” same in this business, your product should be a dream for buyers.
The second most valuable factor to boost your conversion rate without a little doubt is a description of your product. You should hire the expertise of an experienced writer to write down the product description. Thorough information, if you are targeting non-English country or region, you should give instruction to your writer to use simple and meaningful word, instead of some fluent and native English word, otherwise after reading the every second line of your product, he would go away from your product page and will settle himself to another website.
Google loves the unique content with more than one benefits and features of your product. So, give some of your time to set your product description, this only thing will increase the conversion rate of your business, double.
Focus on the thing that the buyer is also a human being; you are not going to engage a machine, see through other owners description and after making a lot of research, write down a brief and meaningful product description.
A very large number of customers do not want to buy a product when they see a whopping amount in shape of shipping fee. You will definitely scare visitors off and your sales would start dropping day by day. On the other hand, what the other options you had to make happy your customer, you can include the shipping fee in the price of a product. In this way, the customer would think, the company is giving home his product without of charging a single penny and you would be happy by growing your business every passing day.
In this way, you can increase the orders of your e-commerce store day by day. This is a handful trick every businessperson should follow this.
Free Phone and Live Chat:
Your company’s trust put positive impressions on the client, if you got a phone number, where a customer call and can get information regarding your products, there is no better thing than that. It gives a customer trust and they can feel more relaxed about your brand. Sometimes in third world countries, people do not trust companies. They do not want to enter their credit card number; they have scared of to be scammed. This is true in some cases, so this only thing can create positive vibes for your business.
Live chat is another good option for running a successful online e-commerce store. The customer can engage with your website more passionately and get to know instantly the every information he/she needed. I also find this option satisfying in some websites and used much time as well. However, it should be responded and quick to get better results.
A study conducted at the end of 2011 released very shocking results for the e-commerce owners and digital marketing businesspersons, who 47 percent of the online buyers, only wanted to, buy a product, when it is the special discount or special sale.
The more appropriate and sensible thing would be for you to make a separate section for a special discount.
Make it clear to the people which product is in special discount, and should be in the time frame, do not make a mistake like, one product always will be on special section. Add some months or days, after having deep eyes on your sales and conversion rates.
Clear and Visible Price Tags:
The only thing, which a buyers concern is, prices of your product. If your prices were not visible and clear, it would be a major disadvantaging factor to your business. One more thing always avoids adding taxes and other fees in price; otherwise, you might lose an order. This should be added at the checkout when a customer is going to pay for a product. The customer has to go a long way to reach the checkout page, fewer chances of moving back.
These were some tips and tricks to increase your e-commerce business conversion rates. I am not saying, these are the only rules you should follow. Nevertheless, in my opinion, these are most suitable and needed.